Evaluating Sustainable Cocoa Projects

Cocoa production in Ghana, Cote d’Ivoire, Nigeria and Cameroon makes up more than two-thirds of the world’s output. Most of this cocoa comes from small, community-run farms.

MSI delivered an evaluation on the World Cocoa Foundation’s Livelihoods Program with funding from the Bill and Melinda Gates Foundation. The program seeks to improve the farmers’ livelihoods through a combination of public and private partnerships and increased access to agriculture trainings and products.

The evaluation measured the influence of innovative approaches and efficiency of production and marketing models used for local farmers and their families.

Our evaluation experts conducted nearly 100 interviews across Ghana, Nigeria, Cote d’Ivoire and Cameroon. The interviewees included a wide array of agricultural parties: farmers, farmer organizations, agriculture trainers and business educators.

With this analysis and evaluation, the World Cocoa Foundation is able to make critical adjustments to the next phase of the program.  The World Cocoa Foundation can fund the program’s successful approaches and sustainable innovations while correcting the ineffective practices

The external evaluation consisted of both qualitative and quantitative data gathered from assisted farmers to gauge impact of the program’s first phase.  Among the many survey questions, our experts asked:

–          Did farmers record increases in yield of cocoa during the program?

–          Have the farmers earned more during the program? If so, how was the extra revenue spent?

–          What innovations have helped farmers get the services they need?

–          What program approaches have helped farmers the most?

The evaluation also focused on the use of fertilizers and the relationship between cocoa yield and increased income.