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Guiding Communication Efforts in Kenya and East Africa

The USAID Kenya and East Africa Mission holds a critical position in a region experiencing growing public and private foreign investment and U.S. government initiatives.

Under this 5-year project, we’ve leveraged our deep experience in East Africa, and understanding of the bridge between international development and strategic communications to provide flexible, on-demand public outreach and communications support to the mission’s internal Development, Outreach and Communications team.

We are committed to increasing the visibility of the U.S. Government assistance in the region by expanding the Mission’s strategic leadership by developing and leading training opportunities for nearly 50 communicators from implementing partner organizations, internal communicators, senior leadership and technical and field staff.

One of the most significant efforts by our team under the project includes supporting ongoing DOC activities through content curation, media monitoring, photography, social media and videography.

Collaboration, learning and adapting is a central feature of this support, as our team integrates best practices from USAID and U.S. government communicators around the world. Our efforts to assist the mission in developing and implementing an achievable, yet ambitious communications strategy are grounded in an innovative communications-oriented performance monitoring plan (PMP) to measure the effectiveness of products and services.